The story
Selling heavy industrial equipment usually means flying prospects to a factory or shipping a machine to a trade show. Both are slow and expensive — and neither scales.
We set out to put the machine in the room, at true scale, wherever the sales conversation happened.
What we built
- A guided VR demo for Meta Quest. Reps can walk around the machine, run it, and explode it into its components to explain how it works.
- A WebXR companion. The same experience runs in a browser from a link, so prospects can revisit it after the meeting.
- A CAD-to-real-time pipeline. Engineering models are decimated, re-topologised and baked into lightweight assets that hold 72fps on standalone headsets.
Designed for sales, not for show
Every interaction maps to a step in the sales script. Analytics show which features prospects spend the most time on — feeding straight back into how the team pitches.
See more of our AR/VR development and game development work.
